Dan Salkey is the Co-Founder & Strategy Partner at Small W•rld, an entertainment-first creative agency within the Mother family. He helps brands earn attention through ideas that earn people’s attention. His company counts Dr Squatch, Hot Topic, and Oatly among its clients. His annual research, Entertain or Die, is reshaping how brands create and distribute cultural ideas. A strategist obsessed with the future of creativity, he champions a new model of marketing: more creator-led, more entertaining, and unmistakably social-native.