Beth helps the world’s biggest brands, agencies, and media owners put marketing effectiveness at the core of their business through creativity and emotion. As part of System1’s Global Partnerships team, she leads thought leadership projects with partners like ITV, TikTok and JCDecaux, transforming the world’s largest emotional effectiveness database into compelling insights that shape the future of advertising. Before System1, she spent six years agency-side making bold, entertaining work that didn’t take itself too seriously. She also produced Call to Action® – a top marketing podcast that Mark Ritson called “a genuine highlight”.